My Facebook page is Southern Utah Recreation Advisor and It is geared toward citizens in southern Utah. The mission of Southern Utah Recreation Advisor is to keep residents and non residents active throughout all four seasons of the year. This is done via hiking, biking, fly-fishing etc. I will be using Facebook to advertise and hopefully get more traffic to the page. I chose to create this page because I can see myself using the page outside of class. This will hopefully lead a more productive campaign and regular updates.
Persona 1: DJ has just moved to Saint George, Utah, to attend Dixie State University. He was very active in the outdoors at home. DJ would like to explore the outdoor opportunities Saint George and the surrounding areas have to offer.
Persona 2: Jerry, 56, has just retired after 30 years at the same career. He recently moved to Saint George into a retirement community. Jerry has no friends and would like to be more active throughout his retirement. Jerry has always wanted to experience the beautiful scenery in southern Utah.
Persona 3: Cindy, a single mother of two boys, needs some ideas and direction of how to fulfill her young boys free time on the weekends with positive activities.
